Hello, I’m Manali. A mother and founder of
Eiraa
/ih-RAH
Sanskrit female name pronounced ‘ih-RAH’, meaning “the earth”.
Freshest, finest, and all earthy and natural ingredients, define Eiraa, a chemical-free skincare brand. Today I’m going to share with you how I started Eiraa, what motivated me to start a skincare brand of my own, and most importantly why I chose to enter the world of natural skincare. So, before I came up with Eiraa I used to make skincare products for myself at home. It was a part of my hobby. I used to enjoy making natural skincare products like soap, bath bombs, and shampoo bars. I was always a believer in natural skincare. I rarely remember myself buying drugstore skincare essentials loaded with chemicals.
In 2020, I was expecting and I think that’s the best thing ever happened to me. Like every other pregnant woman even I was occupied with loads of new things. I had my checkups, appointments, there was this whole new life in front of me. I felt like I was getting into a new skin. I had to take extra care of myself, my baby, and my lifestyle. There were so many new things about parenting that I wanted to learn and with the little free time I had I wanted to spend it with my family. In between all this, I was not able to make time for making my skincare products. So I decided to go for ready-made skincare brands. I started hunting for some good skincare products that are 100% natural, chemical-free, and completely safe to use.
After days of hunting, I realized that there is no such brand in the market that is completely transparent about their products and ingredients with customers. Just saying that a particular product is 100% natural won’t make it completely natural I thought that brands need to be a little more particular about their ingredients. Mass adoption is a disappointment as everyone is unique and so is their skincare needs, I realized that there must be so many to be mothers or women just like me who want to use pure skincare but just can’t find the right brand to go with.
